Originally published at Pharmafield

Are outcomes-based contracts worth the risk for industry?

There was big news in May when Amgen and Astra Zeneca agreed outcomes-based refunds contracts with Harvard Pilgrim, a respected American health service company.

Originally published at the PM Society

The PM Society Market Access Interest Group (MAIG) is made up of members from both industry and agency. The Group sent out a short, open survey in late 2016 with the objectives to determine how well Market Access is understood, what the barriers and opportunities were and if possible establish if there is broad uniformity or not in how Market Access is defined.

Originally published at Pharmafield

Data for the diary

There is incredible potential in advanced healthcare analytics. Imagine a scenario where we can intervene to save a patient, just before a heart attack occurs, because of predictive modelling with ‘big data’ and ‘machine learning’.

18th April 2017 passed by uneventfully for most people. For us at Health iQ though, this marks an important milestone; 6 years as a company and a journey that has taken us from obscurity to a market leading position.

Originally published at

How the technology behind Bitcoin can facilitate trusted data sharing and unlock innovation in healthcare through distributed ledgers.

Originally published at the PM Society

What the $%^& is Market Access?
Market Access is a contested term, which means that if we put 5 pharma marketeers in a room we’re likely to get 6 opinions.

Originally published at Pharmafield

Hassan Chaudhury, Chief Commercial Officer at Health iQ Limited, on the value of drive, resilience and a lifelong love of learning.

Matching supply and demand with discrete event simulation

The crisis in the NHS has dominated the news agenda. Reports have been consistent across the country of staffing shortages, fewer beds, overcrowded departments, longer wait times and diverted ambulances amidst a backdrop of claims of chronic underfunding undermining care, particularly in emergency settings.